Niche Websites (Also Called Themed Web Sites) are sites that are clearly focused on a single product/market area/theme/market segment.

Themed or Niche - a Possible Distinction

Almost all web sites are themed.  For example, the theme of the Website could be about making Websites.

A niche Website would be about making Websites using FrontPage or making Websites using Trillian Webpage.

Why Niche Websites?

The Internet Is vast and most people looking for Information or products on the Internet use Search Engines to find them.  In order to get your site noticed on the Internet, you need to get noticed on the Search Engines.

People search on the Internet by entering words or phrases in the search bar.  These are known as keywords or keyword phrases.  To get your Website noticed it needs to be on the first three pages of the Search Engine results page, and preferably the first page of your Website keywords.

As far as the potential visitors concerned if he/she can't find you on the first three pages you don't exist! --- no visit.

Niche Websites - The Benefits

By making a web site based around a highly focused niche, you reduce considerably the number of competitors that you're competing against.  This makes it easier to stand out in the search engines i.e. get a good ranking (first three pages).

You need to offset this by the fact that you will also reduce the number potential visitors.  However having a niche site means that visitors to your site will generally have a greater interest in what you offer, as your product, information or services is highly targeted towards them.

If you're selling a product or service, this means that your visitors are already pre-qualified to buy.  Hence your conversion rate sales/visitors will be high this requiring less visitors for the same number sales!

Niche Website Examples

Site build it is a web site building package, which strongly encourages niche Websites.  Some of the best examples of niche web sites are found on Sitebuild -  it’s site results page.

Next time we'll find out how to locate a niche market and then how to research the niche to see if it's worthwhile.

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