Over the years, eBay has introduced all sorts of different
auction types, in an effort to give people more options when
they buy and sell their things on eBay.
For every seller who doesn't like the idea that their item might
sell for a far lower price than they intend, there's another who
wants to shift hundreds of the same item quickly. EBay tries to
cater to all tastes. This email gives you an overview of the
different kinds of auctions and their advantages for you.
Normal Auctions.
These are the bread-and-butter of eBay, the auctions everyone knows:
buyers bid, others outbid them, they bid again, and the winner gets
the item. Simple.
Reserve Auctions.
Reserve auctions are for sellers who don't want their items to sell
for less than a certain price - a concept you'll know about if
you're familiar with real auctions. They work just like normal
auctions on eBay, except that the buyer will be told if their bid
does not meet the reserve price you set, and they'll need to bid
again if they want the item. If no-one is willing to meet your
price, then the auction is cancelled, and you keep the item.
Fixed Price ('Buy it Now') Auctions.
Buy it Now auctions can work in one of two ways. You can add a Buy
it Now button to a normal auction, meaning that buyers can choose
either to bid normally or to simply pay the asking price and avoid
the whole bidding process. Some sellers, though, now cut out the
auction process altogether and simply list all their items at fixed
price. This lets you avoid all the complications of the auction
format and simply list your items for how much you want them to sell
for.
Recently, eBay added a twist to fixed price auctions: the 'best
offer'. This means that buyers can contact you to negotiate a price,
which could be a good way to get sell some extra stock at a small
discount. The only downside to reserve and fixed price auctions is
that you pay a small extra fee to use these formats. In general, it
is more worth using reserve auctions for higher-priced items and
fixed price auctions for lower-priced ones - but remember that you
can combine the two formats.
Multiple Item ('Dutch') Auctions.
These are auctions where you can sell more than one of a certain
item. Dutch auctions can be done by bidding. Buyers bid a price and
say how many items they want, and then everyone pays the lowest
price that was bid by one of the winning bidders. If you have
trouble getting your head around that, then don't worry - everyone
else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item, and
lists it using a combination of two auction types: a multiple-item
fixed price auction. This just means that you can just say how many
of the item you they have, and offer them at a fixed price per unit.
Buyers can enter how many they want and then just click Buy it Now
to get them.
Now that you know about the different types of auctions, you should
make sure that the items you plan to sell don't violate eBay's
listing policies. The next email will let you know what's allowed
and what is a big no-no.
While you can sell most things on eBay, quite a few things are
banned. If you try to sell any of these things then eBay will
remove your auction and all bids will be void.
Here is eBay's full list of prohibited or questionable items:
Academic Software
Airline and Transit Related Items
Alcohol (also see Wine)
Animals and Wildlife Products
Anti-circumvention Policy
Artifacts
Authenticity Disclaimers
Autographed Items
Batteries
Beta Software
Bootleg Recordings
Brand Name Misuse
Catalog Sales
Catalytic Converters and Test Pipes
Celebrity Material
Charity or Fundraising Listings
Comparison Policy
Compilation and Informational Media
Contracts and Tickets
Counterfeit Currency and Stamps
Counterfeit Items
Credit Cards
Downloadable Media
Drugs & Drug Paraphernalia
Electronics Equipment
Embargoed Goods and Prohibited Countries
Encouraging Infringement Policy
Event Tickets
Faces, Names and Signatures
Firearms, Ammunition, Replicas, and Militaria
Fireworks
Food
Freon and Other Refrigerants
Gift Cards
Government IDs and Licenses
Hazardous, Restricted, and Perishable Items
Human Parts and Remains
Importation of Goods into the United States
International Trading - Buyers
International Trading - Sellers
Lock picking Devices
Lottery Tickets
Mailing Lists and Personal Information
Manufacturers' Coupons
Mature Audiences
Medical Devices
Misleading Titles
Mod Chips, Game Enhancers, and Boot Discs
Movie Prints
Multi-level Marketing, Pyramid and Matrix Programs
OEM Software
Offensive Material
Pesticides
Plants and Seeds
Police-Related Items
Political Memorabilia
Postage Meters
Pre-Sale Listings
Prescription Drugs and Devices
Promotional Items
Real Estate
Recalled Items
Recordable Media
Replica and Counterfeit Items
Satellite and Cable TV Descramblers
Slot Machines
Stocks and Other Securities
Stolen Property
Surveillance Equipment
Tobacco
Travel
Unauthorized Copies
Used Clothing
Warranties
Weapons & Knives
Wine (also see Alcohol)
Most of this is very obvious - of course you can't sell illegal
things like drugs, pyramid schemes or stolen goods. Almost
everything that is on the list is there because there is law against
selling it. Some of the reasons, though, are a little strange.
The 'autographed items' entry, for example, doesn't mean that you
can't sell anything that's been autographed - it just means that you
can only sell it if it comes with a certificate of authenticity. The
'artifacts' entry prohibits you from selling Native American graves;
'celebrity material' means you can't sell unauthorized pictures of
celebrities; 'embargoed goods' means that you can't sell anything
that comes from Cuba… on and on it goes, and most of it you never
need to know.
If your chosen kind of item seems to be on the list, though, and
you're concerned that you might not be able to sell it, then check
the full list at http://pages.ebay.com/help/policies/items-ov.html
to see whether the item is banned entirely or there are just a few
restrictions.
EBay says it will remove any items that it believes violate
copyright law, but in reality they don't have that many people to
monitor the site. You will generally only find that your auction
gets removed if someone decides to report you - and even then, they
might not get around to it.
Really, buying and selling on eBay can sometimes feel more
complicated than it really is, thanks to all the rules surrounding
it - not to mention the jargon. Our next email is a 'jargon buster',
to help you learn the language of eBay.
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